Our Story

Started in 2008, GEAR Shop Brisbane was once a lifestyle shop lined with the finest imported street fashion from around the globe, and over time this concept shifted towards bikes.

Former owner Erik van Genderen steered the stores focus toward his other passion – cycling. Through many revisions, GEAR has been transformed a whopping 7 times in the last 11 years to the fit you see here today. We’re proud to be building on the foundation he has left here in West End.

Today GEAR Shop Brisbane is a community focused bike shop with one key goal, providing great customer service - driven by the concept that all bikes are good bikes… even the rusty ones!

We’d love the chance to help you with servicing, sales and anything in between. We really look forward to seeing you in store and help creating your dream build – or just having a chat! 

Our team of four consists of owners Dave and Matt, Store Manager Kieran and part-timer Jonnemei. Each one of us loves something different about cycling and this is what has formulated the identity around GEAR Shop Brisbane.

Today our drive is towards Track & Fixed Gear, Road, Cyclocross and Gravel bikes. If you'd like to chat more, get in touch:

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Our Story